What do you think of Tim Horton's policy to encourage recycling of its waste? Will recycling bins curb litter?

Personally,I think recycling will help to some degree but how do you make the consumer put any effort into using them.I've seen people throw garbage out of their car window, dump ashtrays in parking lots,leave bulk garbage ( tires, sofas etc.) at mall dumpsters because they were too cheap to take it to the dump.We, the consumers also have to do our part.What are your feelings?